Bored Apes, Shiba Inu, Geico's Gecko, Aflac's Duck: Animal Brands Are Rising

In an age of technoscience rationality, branding is relying ever more heavily on the attractive power of animals.

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Animals have something to sell.

November 13, 2022, 1:00 PM UTC

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Why are so many ventures on the fringes of new finance branded with childish and garish critters?

Take the non-fungible tokens Bored Apes, Pudgy Penguins, Cool Cats, Lazy Lions and Moonbirds: